Secrets of Brand Strategy: Unlocking Growth with Alpen Gold Eurasia Brand Manager at DMUK

On 27 November, De Montfort University Kazakhstan (DMUK) hosted an inspiring guest lecture by Daria Aronova, Brand Manager of Alpen Gold Eurasia, Mondelez International. Nearly 80 advertising and marketing students gathered in the DMUK London Hall to gain valuable insights into the art of brand marketing and strategy.

The lecture delved into the functional role of marketing in business, introducing students to essential frameworks such as SOSTAC, PESTLE, the 4Ps of Marketing, and the Marketing Funnel. These tools provided a structured approach to developing, implementing, and assessing effective marketing strategies. Daria enriched the session with case studies from globally recognized brands, showcasing how innovative strategies and a clear brand vision drive customer loyalty and engagement.

Students also had the unique opportunity to explore the marketing techniques that have shaped Alpen Gold’s positioning in international markets. Daria shared how targeted campaigns have built positive associations with the brand, reinforcing Alpen Gold as a trusted name among its consumers.

The session was dynamic and interactive, with students asking thoughtful questions and discussing real-world applications of marketing theories. This active participation underscored the value of guest lectures in bridging academic learning with industry expertise.

Guest lectures by international companies, made possible through DMUK’s corporate network, exemplify the university’s commitment to preparing students for real-world business challenges.

We extend our heartfelt thanks to Ms. Aronova for her engaging and informative lecture. DMUK remains dedicated to fostering meaningful partnerships that enrich the student experience. Follow us on social media to stay informed about upcoming events!