Industry Insights: Guest Lecture by Ekaterina Rossi at DMUK
On October 16, 2024, DMUK marketing students had the privilege of attending a dynamic guest lecture by Ekaterina Rossi, Retention Manager at Philip Morris for Kazakhstan and Central Asia South. Ekaterina shared her 16-year journey in the tobacco industry, offering insights into her role and how marketing and consumer behaviour play a key part in a highly regulated industry.
After a disclaimer regarding the age requirements for consuming PMI products, Ekaterina delved into industry trends, challenges, and opportunities that companies like Philip Morris International face. She brought the material to life through case studies, inviting students to think strategically and apply classroom knowledge to real-world scenarios. Over 50 students participated actively, asking thoughtful questions about consumer engagement and market trends.
DMUK extends heartfelt thanks to Philip Morris Kazakhstan team for their time and expertise. Partnerships like these help DMUK offer students valuable learning opportunities—through guest lectures, internships, workshops, and field trips—equipping them with the skills and networks essential for professional success.
Students were also encouraged to explore internship opportunities through the @Inkompass, which has connected graduates with hands-on internships for over a decade, providing a pathway to global career development with PMI. This initiative offers students the chance to work on real business projects, building essential skills for their future careers. Recent graduates can apply for full-time internships through the programme.
Make sure to follow on social media to stay updated on the next round of applications. Stay tuned for more exciting events and career opportunities at DMUK!
