Halyk Bank: Unlocking the Power of AI in Marketing
On October 3, Roman Alexandr Maschyk, Deputy Chairman of Halyk Bank, delivered an engaging lecture titled “Unlocking the Power of AI in Marketing.” In his presentation, he explored the transformative impact of artificial intelligence on modern marketing strategies. Roman discussed how AI technologies are reshaping customer engagement and enhancing decision-making processes in businesses.
He highlighted the significance of aligning marketing efforts with overarching business goals to achieve success. Students were introduced to various AI applications, such as understanding client needs, optimizing marketing campaigns, and personalizing product offerings. Roman also shared insights on how AI can be utilized for client segmentation, assessing customer propensity to buy, and selecting the most effective communication channels.
The lecture emphasized the potential of AI to measure campaign effectiveness and automate processes, ultimately driving better business outcomes. Students left the session with a deeper understanding of how AI can serve as a competitive advantage in the rapidly evolving marketing landscape.
