BA (Hons)
Learn from lecturers with real‑world experience on this course, which offers a thorough foundation in the key principles of business and marketing. You’ll also have the opportunity to develop your entrepreneurial skills, while our course accreditations could lead to significant exemptions from professional qualifications valued by employers.
Introduction to global business, key functions (HR, Marketing, Finance), and how digital tech shapes modern enterprises.
Covers core marketing concepts: research, segmentation, the marketing mix, e-marketing, ethics, and global trends.
Business Intelligence, data insights, and key financial principles for informed decision-making.
Entrepreneurial thinking, creative problem-solving, and business planning. Includes a mock pitch competition.
Note: all modules are indicative. Exact modules may vary by intake to keep content current.
The university is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (DMA) Key Educational Partner (subject to confirmation and approval).
DMU Kazakhstan team will help you gain the skills and qualities that today’s employers are looking for through internship opportunities with local, national and global companies.
This course contains many standard and specialist modules, such as Financial Decision Making, Marketing Essentials, Direct and Digital Marketing, Brand Management and Creative Management and Marketing.
Graduate careers A degree in Business and Marketing prepares you for a whole range of career opportunities.
You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.
Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities. Recent DMU Leicester graduates have progressed onto roles such as brand development executive at Red Bull, visual matching merchandiser at Marks and Spencer and PR and communications manager at Honda.
Tuition fees for full-time undergraduate students (local and international): $12,500.
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