BA (Hons)
This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.
Intro to marketing principles, including advertising’s role, research, budgeting, and key academic and professional skills
Explore how advertising and communication influence brands and consumers; includes personal branding
Study digital marketing channels and how they combine to create persuasive campaigns, especially via social media
Understand legal, ethical, and sustainable practices in communication using real-world case studies
Note: all modules are indicative. Exact modules may vary by intake to keep content current.
Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.
You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts.
DMU Leicester is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
With the support of DMU Leicester careers and employability team, DMU Leicester graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, Ocado and Vodafone, with graduates landing roles such as digital community executive, strategist, product marketing coordinator and marketing executive.
This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Campaign Planning, Social Media Marketing and E-Marketing.
A degree in Advertising and Marketing Communications opens a wide range of career opportunities as you develop a versatile skill set highly sought after by employers in the creative and marketing industries. After completing this program, students will be prepared to excel in various areas, including:
Tuition fees for full-time undergraduate students (local and international): $12,500.
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