Postgraduate programmes
MSc Strategic and Digital Marketing
Overview
The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry..
You’ll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.
Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.
This programme is an ideal choice if you’re looking to start a career in marketing, and offers students the opportunity to learn the fundamentals of the industry, so it’s suitable even if you’ve previously studied other subjects such as finance, the arts, computing, engineering or architecture.
If you have previous marketing qualifications or experience, an ideal choice for you would be our Strategic and Digital Marketing MSc course.
Key features
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Work towards achieving the Chartered Institute of Marketing Postgraduate Diploma in Professional Marketing. While you are studying for your qualification, you will have the opportunity to work towards achieving this enhanced qualification which is sought after by employers worldwide.
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You’ll learn about the latest developments in the field and how to understand the key marketing issues faced by a variety of organisations.
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You have the opportunity to tailor the course to your career aspirations by choosing from a range of modules to suit your interests.
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You will have the opportunity to develop both personally and professionally.
“What I most enjoyed from the course was the fact that for most of the modules the assignments were based on real companies, because concentrating on a business would make the research easier and more advantageous for us to learn.” - Kristi Bengu, Marketing Management MSc student
This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.
The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing and Strategic e-Marketing.
Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.
Semester one
Core modules
- Enhancing Business, Management and Personal Skills (non-credit)
- Marketing Theory and Practice
- Marketing Management Simulation
- Managing Advertising and Communications
- Marketing Research in Practice
Semester two
Core modules
- Research Methods for Marketers
- Strategic Customer Engagement
Two elective modules are chosen from:
- Consumer Culture and Behaviour
- Direct and Digital Marketing
- Creative Brand Strategy
- Strategic E-marketings
- Advanced Marketing Analytics
Semester three
- Marketing Dissertation
OR
- Business Research Project (BRP)
Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.
For the full time option you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.
In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.
Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 24 hours per work during semester 1 and 2.
In semester 3, you will undertake independent research for your dissertation (or In-company project), and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.
Part-time option
For the part time option you should be prepared to devote approximately 19 hours a week to your studies. You will typically have up to 7 hours contact hours of teaching most weeks. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.
In addition each module provides a surgery hour each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.
Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 12 hours per work during teaching weeks.
Once you have completed all the taught modules, you will then undertake independent research for your dissertation (or In-company project), and should typically allow around 19 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.
This is one of a small number of marketing courses in the UK that are accredited by the Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your degree programme, an enhanced qualification that is sought after by employers.
In addition, if you successfully complete the elective Direct and Digital Marketing module you will benefit from significant exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional exam required and leave with this professional standard certificate alongside their marketing degree. These additional professional qualifications make you more marketable by distinguishing you from other candidates and form another important step in your career development.
Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.
Recent graduates from our Marketing Management MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.
Holders of a good bachelor degree from a university will be considered for direct admission to postgraduate diploma or masters programmes.
We normally expect student to achieve an overall 'good' grade. We appreciate that the marking schemes in universities in Kazakhstan can differ. If your undergraduate degree is graded on the GPA system, we would usually look for a minimum GPA of 3.0 out of 4.0, 3.5 out of 4.33, or 4 out of 5.
Work experience is not a requirement.
International applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.
Professional qualifications deemed to be of equivalent standing will be considered on an individual basis.
Our Admissions team are here to provide you with advice on all aspects of applying.
The standard entry requirement is IELTS 6.0 (no component below 5.5) and TOEFL iBT 60 out of 120 with each section (Reading, Listening, Speaking and Writing) to be not less than 15
Postgraduate
For September 2023/24 entry, our tuition fees for full-time postgraduate local and international students are 17,500$.
We are offering our 2023 intake students PG 2023 Welcome Offer.
If you apply to study on Postgraduate Degree course by end of May 2023, you will pay fees of $15,000 for your study.
So don’t miss out on this great offer and start your international education at DMU Kazakhstan today!
