Cross-Cultural Management and Marketing MBA
Dear Partners,
You are cordially invited to attend a lecture on Cross-Cultural Management and Marketing, one of the key modules of the DMUK MBA Global programme. This session will demonstrate how academic principles can enhance your daily practices in people management and marketing.
This lecture offers a unique opportunity to engage with experts in the field and gain valuable insights into the latest trends and strategies. We believe that the knowledge and skills shared during this session will be highly beneficial for your professional development and practical application.
We look forward to your participation.
MBA Insight Session: Cross-Cultural Management and Marketing
Date: September 5th, 2024
Time: 16:00 – 18:00
Location: DMUK Campus, Building C (Al Farabi Avenue 120/64, Almaty), Floor 2, PwC Room (C2.02)
Language of conduct: English
Speakers:
Dr. Anass Karzazi - Head of Department, Business Management & Law
Dr. Karzazi is a distinguished Lecturer in Marketing at DMUK, bringing a wealth of knowledge and international experience to his teaching and research. He holds a PhD in Business Administration from Central European University in Austria, an MBA from CEU Business School in Hungary, a Diploma of Postgraduate Studies in Agrofood Marketing from IAMZ in Spain, and an Agronomy Engineer (MSc) degree from IAV Hassan II in Morocco. His extensive international experience spans Hungary and Morocco, providing him with a diverse and comprehensive understanding of global business dynamics.
Prof. Haina Zhang - Head of Campus
Professor in Management, PhD in Management from University of Otago, New Zealand, MSc in International Management, University of Reading, UK. Fellow of the Higher Education Academy, UK.
Prof. Zhang has extensive international experience, including working at the University of Glasgow (UK), Lancaster University (UK), and the University of Aberdeen (UK); conducting research in the UK, New Zealand, and China; teaching in the UK, France, New Zealand, China, and Qatar.
Programme:
- 16:00 - 16:05 | Welcome and Introduction
A brief welcome by the session host, setting the stage for the insightful discussion. - 16:05 - 16:35 | Keynote Presentation by Dr. Anass Karzazi
Dr. Karzazi will delve into the nuances of cross-cultural marketing, exploring how to create effective marketing strategies. Learn about real-world examples, case studies, and best practices that can be applied in various business contexts. - 16:35 - 17:05 | Presentation by Prof. Haina Zhang
Prof. Zhang will discuss cross-cultural management, sharing her expertise on managing teams in diverse cultural environments. Gain insights into the challenges and opportunities of cross-cultural leadership. - 17:05 - 17:15 | Q&A Session
An interactive segment where attendees can engage with Dr. Karzazi and Prof. Zhang, asking questions and gaining further insights into the topic. - 17:15 - 17:45 | Overview of MBA Application Process and Benefits
The Head of Admissions will provide a brief overview of the MBA application process at DMUK, detailing the requirements, deadlines, and tips for a successful application, outlining the benefits of obtaining a British MBA diploma, including career advancement, global recognition, and networking opportunities. - 17:45 | Networking. Coffee and snacks
Why Attend?
- Gain expert insights into cross-cultural management and marketing.
- Understand the application process for DMUK’s MBA programme.
- Learn about the advantages of a British MBA diploma.
- Network with faculty, admissions staff, and fellow prospective students.
