Strategic and Digital Marketing MSc

Digital marketing is one of the world’s fastest growing industries, and with many companies opting for a digital first marketing strategy, this course can help you become a skilled and strategic graduate in high demand across a range of sectors.

Overview

Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

Key features

  • Enhance your marketing knowledge to develop and strengthen your career in the industry.
  • This programme can help you develop essential analytical skills. Your studies in both critical and competitive analysis and marketing and digital strategy development will help you prepare for a range of career in the secor.
  • This programme provides an opportunity for personal and professional development, with many transferable skills being taught alongside specialist marketing topics.
  • While you’re studying, you’ll also have the opportunity to work towards the Chartered Institute of Marketing postgraduate Diploma in Marketing. This is a sought-after qualification for employers and recognised by companies worldwide.

Course modules

Course modules

This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.

The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing, Strategic e-Marketing and New Media Perspectives.

Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

Semester one

Core modules

  • Enhancing Business, Management and Personal Skills (non-credit)
  • Strategic Marketing
  • Social Media Strategy
  • Managing Advertising and Communications
  • Marketing Research in Practice

Semester two

Core modules

  • Research Methods for Marketers
  • Direct and Digital Marketing

Two elective modules are chosen from:

  • Strategic Customer Engagement
  • Creative Brand Strategy
  • Strategic e-marketing
  • Advanced Marketing Analytics

Semester three

  • Marketing Dissertation

OR

  • Business Research Project (BRP)

Note: All modules are subject to change in order to keep content current.

Teaching and assessment
Teaching and assessment

Teaching is delivered through a mix of formal lectures, more informal seminars, tutorials, workshops, discussions and e-learning packages. A number of modules use in-course situations to encourage deeper learning and develop on-the-job skills of future managers and entrepreneurs. Assessment is usually through a combination of individual and group work, presentations, elevator pitches, essays, reports and exams.

This is a full-time course so you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 24 hours per work during semester 1 and 2

In semester 3, you will undertake independent research for your Entrepreneurship Project or Executive Company Project. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Opportunities and careers

DMU Leicester graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.

Recent DMU Leicester graduates from Marketing MSc programmes are now working for a variety of UK and international companies including IBM, Toyota,Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University.

Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications,Creare Design, The Station Agency and Big Communications.

Accreditations

DMU Leicester MSc Strategic and Digital Marketing Program is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.

Entry Criteria
Holders of a good bachelor degree from a university will be considered for direct admission to postgraduate diploma or masters programmes.

We normally expect student to achieve an overall 'good' grade. We appreciate that the marking schemes in universities in Kazakhstan can differ. If your undergraduate degree is graded on the GPA system, we would usually look for a minimum GPA of 3.0 out of 4.0, 3.5 out of 4.33, or 4 out of 5.

Work experience is not a requirement.

International applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.

Professional qualifications deemed to be of equivalent standing will be considered on an individual basis.

Our Admissions team are here to provide you with advice on all aspects of applying.

The standard entry requirement is IELTS 6.0 (no component below 5.5)

Fees

Undergraduate
For September 2022/23 entry, our tuition fees for full-time undergraduate local and international students are 17,500$.

PG 2022 Welcome Offer

We are offering our 2022 intake students PG 2022 Welcome Offer.

The PG 2022 Welcome Offer seeks to award students who choose to begin a new postgraduate course at DMU Kazakhstan before August 15th 2022.

If you apply to study on Postgraduate Degree course by 6pm on the 15 August 2022, you will automatically receive a 20% discount off your course fees for your study.

So don’t miss out on this great offer and start your international education at DMU Kazakhstan today!

Programme delivery subject to academic approval

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