Business and Marketing BA (Hons)

Learn and develop essential skills in marketing, business and entrepreneurship on an accredited course that allows you to shape your learning to suit your interests.


Learn from lecturers with real-world experience on this course, which offers a thorough foundation in the key principles of business and marketing. You’ll also have the opportunity to develop your entrepreneurial skills, while our course accreditations could lead to significant exemptions from professional qualifications valued by employers.

Reasons to choose…

  • The university is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (DMA) Key Educational Partner (subject to confirmation and approval).
  • DMU Kazakhstan team will help you gain the skills and qualities that today’s employers are looking for through internship opportunities with local, national and global companies
  • This course contains many standard and specialist modules, such as Financial Decision Making, Marketing Essentials, Direct and Digital Marketing, Brand Management and Creative Management and Marketing.

Course modules
Year 1

  • Financial Decision Making
  • Academic Development and Professional Practice
  • Introduction to Entrepreneurship and Enterprise
  • Global Business Issues
  • Marketing Essentials
  • Marketing Decision Making

Year 2

  • Contemporary Management
  • Brand Management
  • Plus option modules from the following indicative list:
  • Business Research and Analysis
  • European Business Issues
  • The Creative Art of Selling and Negotiation
  • Business Law
  • Consumer Behaviour
  • Direct and Digital Marketing
  • International Marketing
  • Advertising and Promotion
  • Marketing Research
  • Sustainability Marketing*
  • Sports Marketing*

Year 3

  • Global Contemporary Business Issues
  • Marketing Analysis and Strategy
  • Plus option modules from the following indicative list:
  • Crisis and Business Continuity Management
  • Strategy and Management Dissertation
  • Creative Management and Marketing
  • Perspectives on Creative Leadership
  • Marketing of Services*
  • Marketing Analytics*
  • Retail Marketing
  • Marketing Dissertation
  • E-Marketing
  • Global Consumer Cultures: Critical Perspectives
  • Global Marketing Strategies
  • Customer Management
  • The Brand Portfolio
  • Reflective Business Practice*

Note: These modules are indicative and based on the current academic session. Exact modules may vary in order to keep content current. Course information is correct at the time of publication and is subject to review.

Teaching and assessment


Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

Exam: 28%

Coursework: 72%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session. 

Contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

Accreditations (subject to confirmation and approval)

  • Chartered Institute of Marketing (CIM) Accredited Study Centre
  • Institute of Direct Marketing (IDM) Key Educational Partner

Opportunities and careers

Graduate careers 
A degree in Business and Marketing prepares you for a whole range of career opportunities.

You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.

Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.

Recent graduates have progressed onto roles such as brand development executive at Red Bull, visual matching merchandiser at Marks and Spencer and PR and communications manager at Honda.

Entry Criteria

Students in the final year of secondary education institutions;

Students in the final year of technical, vocational, post-secondary and higher education institutions;

Graduates from secondary, post-secondary or higher education institutions.


As part of the selection process the Admissions team will consider the following

Your Qualifications + English Language ability + Personal Statement

1. Qualifications

Kazakhstan Qualifications

  • Diploma of Secondary Vocational Education
  • UNT (this is not required but is optional)


UK Qualifications

  • 5 GCSE/IGCSE’s at A*- E, or two GCE A levels (grades A- E), or three GCE AS levels (grades A-E)


  • International Baccalaureate
  • International Baccalaureate IB – a minimum of 20 points
  • International Baccalaureate IB – Middle Years Programme – 28 points with a minimum grade of 3 in each component

2. English Language

We care about your success.

Having a good foundation in English that you will further develop and enhance during your studies with us will give you the confidence and skills that will set you up for success.

The standard entry requirement is IELTS 5.0 (no component below 5.0)

3. Personal Statement

As part of the selection process we will ask you to submit a short statement in English to describe your ambitions, skills, and experience. Your personal statement supports your application to study at the university. It’s a chance for you to say why you’d like to study a particular course or subject, and what skills and experience you possess that show your passion for your chosen field. It is an opportunity for you to write about YOU!


For September 2021/22 entry, our tuition fees for full-time undergraduate local and international students are:

Financial support for students
We are committed to supporting students and firmly believe that finance should not be a barrier to accessing world class university education

We will be offering a large number of discounts and scholarships as part of our offering.

Our Support Admissions team are here to provide you with advice on all aspects of money matters, including tuition fees, financial help and on funding your studies.

Welcome 2021 discount
DMU Kazakhstan is thrilled to be launching the first international British university campus in Almaty. In celebration of this we are offering our first ever students our Welcome 2021 discount.

The Welcome Discount seeks to award students who choose to begin a new undergraduate course at DMU Kazakhstan in September 2021.

If you apply to study on a full-time Undergraduate Degree course by 6pm on the 15 August 2021, you will automatically receive a 20% discount off your course fees not just for your first year of study but as part of our special launch event in September 2021, the Welcome 2021 Discount will apply to all 4 years of your study at DMU Kazakhstan.

So don’t miss out on this great offer and start your world class education at DMU Kazakhstan today!

This discount applies to all our full-time taught degree courses, and is available to local and international students.

Family loyalty discount
The Family Loyalty Discount is for local and international students. When 2 or more family members enrol at the same time a further 5% discount will be given off your course fees for each family member for each year they are enrolled on a full-time course, whether that is an undergraduate degree, graduate degree or English language course. The discount will be offered for a maximum of 2 family members and the family discount will be applied after any Welcome 2021 discount is applied.

You must be the sibling, spouse or child of someone who is either currently studying on, or has graduated from, a full-time course here at DMU Kazakhstan. That relative must also be (or have been) classified as a local or international student.

Siblings: you and your sibling can have one or both parents in common.

Children/parents: you can be related by blood or by marriage.

Spouses: You can become eligible for this discount by marrying someone who is currently studying at the University.

Needs and Merit Based Financial Support – 100%, 50% and 33% DMU Kazakhstan Scholarships
Future great leaders and changemakers can come from anywhere. Financial challenge and limitations should not prevent the next great business CEO, entrepreneur, lawyer, future diplomat from gaining the tools, skillsets and networks to bring positive change and create impact.

We are proud to offer a range of income based and merit-based full and partial scholarships that will enable the most promising and talented young students from across the region to join our leading innovative university, despite financial adversity or economic hardship.

The Welcome 2021 and family discounts will not apply to scholarship students.

Contact our Admissions team for further details on funding.

Programme delivery subject to academic approval

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