Advertising and Marketing Communications BA (Hons)

Develop an in-depth understanding of marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning on this course.

Overview

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.

Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.

You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts.

Key features

  • DMU Leicester is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
  • With the support of DMU Leicester careers and employability team, DMU Leicester graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, Ocado and Vodafone, with graduates landing roles such as digital community executive, strategist, product marketing coordinator and marketing executive.
  • This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Campaign Planning, Social Media Marketing and E-Marketing.

Structure and assessment 

Entry criteria
WHO CAN APPLY? 

Students in the final year of secondary education institutions;

Students in the final year of technical, vocational, post-secondary and higher education institutions;

Graduates from secondary, post-secondary or higher education institutions. 

ENTRY REQUIREMENTS 

As part of the selection process the Admissions team will consider the following

Your Qualifications + English Language ability + Personal Statement + Reference (Letter of Recommendation from your last education institution)

Qualifications

Kazakhstan Qualifications

  • High School Diploma
  • UNT is not required

OR

UK Qualifications

  • 5 GCSE/IGCSE’s at A*- E, or two GCE A levels (grades A- E), or three GCE AS levels (grades A-E)

OR

  • International Baccalaureate
  • International Baccalaureate IB – a minimum of 20 points
  • International Baccalaureate IB – Middle Years Programme – 28 points with a minimum grade of 3 in each component 

English language

We care about your success.

Having a good foundation in English that you will further develop and enhance during your studies with us will give you the confidence and skills that will set you up for success.

The standard entry requirement is IELTS 5.0 (no component below 5.0)

Personal Statement  

As part of the selection process we will ask you to submit a short statement in English to describe your ambitions, skills, and experience. Your personal statement supports your application to study at the university. It’s a chance for you to say why you’d like to study a particular course or subject, and what skills and experience you possess that show your passion for your chosen field. It is an opportunity for you to write about YOU!

Letter of Recommendation from your last education institution

You will need to provide a reference letter from your previous school or college’s teacher, counsellor, or principal.   


Course modules

Year one

  • Principles of Marketing
  • Financial Decision Making
  • Employability, Professionalism and Academic Study Skills
  • Introduction to Entrepreneurship and Enterprise
  • Introduction to Work and Organisations
  • Marketing Information and Decision Making
  • The Digital and Social Media Context of Business 

Year two

  • Advertising and Promotion
  • Brand Management
  • Direct and Digital Marketing*
  • Marketing Research
  • Buyer Behaviour
  • Plus option modules from the following indicative list:
  • International Marketing

Year three

  • Campaign Planning
  • Contemporary Issues in Advertising in Advertising and PR
  • Marketing Dissertation or The Brand Portfolio
  • Plus option modules from the following indicative list:
  • E-Marketing
  • Global Marketing Strategies
  • Customer Management
  • Marketing Planning and Management
  • Social Media Marketing

Note: All modules are subject to change in order to keep content current.

*The accredited BCS programme requires that the final year project module is passed.

Teaching and assessments

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

  • Exam: 21%
  • Coursework: 79%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.


Fees

Undergraduate
For September 2022/23 entry, our tuition fees for full-time undergraduate local and international students are 12,500$.

Financial support for students
We are committed to supporting students and firmly believe that finance should not be a barrier to accessing world class university education

We will be offering a large number of discounts and scholarships as part of our offering.

Our Admissions team are here to provide you with advice on all aspects of money matters, including tuition fees, financial help and on funding your studies.

Early bird 2022 discount

We are offering our second 2022 intake students Early bird discount.

The Early bird discount seeks to award students who choose to begin a new undergraduate course at DMU Kazakhstan before May 15th 2022.

If you apply to study on a full-time Undergraduate Degree course by 6pm on the 15 May 2022, you will automatically receive a 5% discount off your course fees for your first year of study.

So don’t miss out on this great offer and start your international education at DMU Kazakhstan today!

This discount applies to all our full-time taught degree courses, and is available to local and international students.

Family loyalty discount
The Family Loyalty Discount is for local and international students. When 2 or more family members enrol at the same time a further 5% discount will be given off your course fees for each family member for each year they are enrolled on a full-time course, whether that is an undergraduate degree, graduate degree or English language course. The discount will be offered for a maximum of 2 family members and the family discount will be applied after any discount is applied.

You must be the sibling, spouse or child of someone who is either currently studying on, or has graduated from, a full-time course here at DMU Kazakhstan. That relative must also be (or have been) classified as a local or international student.

Siblings: you and your sibling can have one or both parents in common.

Children/parents: you can be related by blood or by marriage.

Spouses: You can become eligible for this discount by marrying someone who is currently studying at the University.

Needs and Merit Based Financial Support – 100%, 50% and 33% DMU Kazakhstan Scholarships
Future great leaders and changemakers can come from anywhere. Financial challenge and limitations should not prevent the next great business CEO, entrepreneur, lawyer, future diplomat from gaining the tools, skillsets and networks to bring positive change and create impact.

We are proud to offer a range of income based and merit-based full and partial scholarships that will enable the most promising and talented young students from across the region to join our leading innovative university, despite financial adversity or economic hardship.

Early bird 2022 discount

Contact our Admissions team for further details on funding.

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