Business & Law Faculty
BA Business and Marketing
Learn from lecturers with real-world experience on this course, which offers a thorough foundation in the key principles of business and marketing. You’ll also have the opportunity to develop your entrepreneurial skills, while our course accreditations could lead to significant exemptions from professional qualifications valued by employers.
Reasons to choose
The university is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (DMA) Key Educational Partner (subject to confirmation and approval).
DMU Kazakhstan team will help you gain the skills and qualities that today’s employers are looking for through internship opportunities with local, national and global companies
This course contains many standard and specialist modules, such as Financial Decision Making, Marketing Essentials, Direct and Digital Marketing, Brand Management and Creative Management and Marketing.
- Foundations of Global Business in the Digital Age
- Marketing: Theory and Practice
- Essential Business Intelligence and Financial Decision Making
- Entrepreneurship and Business Ventures
- Contemporary Issues in Strategic Marketing
- Brands and Consumer Behaviour
- Marketing Practice and Industry Insights
- Business Ethics and Social Responsibility
- Marketing, Society and Global Impact
- Digital Marketing for Business Managers
- Creative Leadership and Business Thinking
- Marketing dissertation
Note: All modules are subject to change in order to keep content current.
Teaching and assessment
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:
These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.
This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.
Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.
Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.
Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.
A degree in Business and Marketing prepares you for a whole range of career opportunities.
You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.
Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.
Recent DMU Leicester graduates have progressed onto roles such as brand development executive at Red Bull, visual matching merchandiser at Marks and Spencer and PR and communications manager at Honda.
Students in the final year of secondary education institutions;
Students in the final year of technical, vocational, post-secondary and higher education institutions;
Graduates from secondary, post-secondary or higher education institutions.
As part of the selection process the Admissions team will consider the following
Your Qualifications + English Language ability + Personal Statement
- Diploma of Secondary Vocational Education
- 5 GCSE/IGCSE’s at A*- E, or two GCE A levels (grades A- E), or three GCE AS levels (grades A-E)
- International Baccalaureate
- International Baccalaureate IB – a minimum of 20 points
- International Baccalaureate IB – Middle Years Programme – 28 points with a minimum grade of 3 in each component
2. English Language
We care about your success.
Having a good foundation in English that you will further develop and enhance during your studies with us will give you the confidence and skills that will set you up for success.
The standard entry requirement is IELTS 5.0 (no component below 5.0) and TOEFL iBT 35 out of 120 with each section (Reading, Listening, Speaking and Writing) to be not less than 9.
3. Personal Statement
As part of the selection process we will ask you to submit a short statement in English to describe your ambitions, skills, and experience. Your personal statement supports your application to study at the university. It’s a chance for you to say why you’d like to study a particular course or subject, and what skills and experience you possess that show your passion for your chosen field. It is an opportunity for you to write about YOU!
4. Letter of Recommendation from your last education institution
You will need to provide a reference letter from your previous school or college’s teacher, counsellor, or principal.
For September 2023/24 entry, our tuition fees for full-time undergraduate local and international students are 12,500$.
We will be offering a large number of discounts and scholarships as part of our offering.
Our Admissions team are here to provide you with advice on all aspects of money matters, including tuition fees, financial help and on funding your studies.
Apply and pay your security deposit by 15th January 2023 and take advantage of the following offer:
- receive early bird discount by paying of 8% for your first year’s tuition fees
- you pay 11,500 USD
Apply and pay your security deposit by 15th May 2023 and take advantage of the following offer:
- receive early bird discount by paying of 5% for your first year’s tuition fees
- you pay 11,875 USD
Your tuition fee is fixed at 12,500 USD for the remaining 3 years of study
- no fee increases!
Apply and pay full payment in advance and take and advantage of the following offers:
- 5% discount by paying for 1 year in advance
- 7% discount by paying for 2 years in advance
- 8% discount by paying for 3 years in advance
- 10% discount by paying for 4 years in advance
You must be the sibling, spouse or child of someone who is either currently studying on, or has graduated from, a full-time course here at DMU Kazakhstan. That relative must also be (or have been) classified as a local or international student.
Siblings: you and your sibling can have one or both parents in common.
Children/parents: you can be related by blood or by marriage.
Spouses: You can become eligible for this discount by marrying someone who is currently studying at the University.
We are proud to offer a range of income based and merit-based full and partial scholarships that will enable the most promising and talented young students from across the region to join our leading innovative university, despite financial adversity or economic hardship.
Early bird 2023 discount
Contact our Admissions team for further details on funding.