Business & Law Faculty

BA Advertising and Marketing Communications

Overview

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.

Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.

You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts.

Reasons to choose

  • DMU Leicester is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.

  • With the support of DMU Leicester careers and employability team, DMU Leicester graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, Ocado and Vodafone, with graduates landing roles such as digital community executive, strategist, product marketing coordinator and marketing executive.

  • This course covers a wide variety of modular content, such as Principles of Marketing, Advertising and Promotion, International Marketing, Campaign Planning, Social Media Marketing and E-Marketing.

Year one

  • Marketing Essentials
  • Fundamentals of Advertising and Communications
  • Marketing in a Digital World
  • Regulatory, Ethical and Sustainable Communications

Year two

  • Consumer Behaviour
  • Brand Strategy and Management
  • Digital Marketing and Media
  • Public Relations

Year three

  • Market Analysis and Strategy
  • Contemporary Issues in Advertising and Public Relations
  • Social Media and Influencer Marketing
  • Brand Portfolio

Note: All modules are subject to change in order to keep content current.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

  • Exam: 21%
  • Coursework: 79%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.

  • Chartered Institute of Marketing (CIM) Accredited Study Centre
  • Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection)
  • Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree (subject to module selection)
  • Recognised by the CIPR Chartered Institute of Public Relations
DMU Leicester students have taken placements with companies including IBM, Lloyds Banking Group, Ernst & Young, Volkswagen Financial Services and the NHS.

Graduate careers 
A degree in Accounting and Finance opens up a wide range of career opportunities as you develop a broad base of skills that are in great demand with employers.

You may choose to specialise in a discipline that you enjoyed studying on the programme.

Recent DMU Leicester graduates have progressed to careers in positions such as Commercial Finance Analyst at Red Bull, Auditor at KPMG, Cost Technician at PepsiCo, Tax Processor at Grant Thornton and Financial Criminal Analyst at Barclays. 

WHO CAN APPLY?

Students in the final year of secondary education institutions;

Students in the final year of technical, vocational, post-secondary and higher education institutions;

Graduates from secondary, post-secondary or higher education institutions.

ENTRY REQUIREMENTS

As part of the selection process the Admissions team will consider the following

Your Qualifications + English Language ability + Personal Statement

1. Qualifications

Kazakhstan Qualifications

  • Diploma of Secondary Vocational Education

OR

UK Qualifications

  • 5 GCSE/IGCSE’s at A*- E, or two GCE A levels (grades A- E), or three GCE AS levels (grades A-E)

OR

  • International Baccalaureate
  • International Baccalaureate IB – a minimum of 20 points
  • International Baccalaureate IB – Middle Years Programme – 28 points with a minimum grade of 3 in each component

2. English Language

We care about your success.

Having a good foundation in English that you will further develop and enhance during your studies with us will give you the confidence and skills that will set you up for success.

The standard entry requirement is IELTS 5.0 (no component below 5.0) and TOEFL iBT 35 out of 120 with each section (Reading, Listening, Speaking and Writing) to be not less than 9.

3. Personal Statement

As part of the selection process we will ask you to submit a short statement in English to describe your ambitions, skills, and experience. Your personal statement supports your application to study at the university. It’s a chance for you to say why you’d like to study a particular course or subject, and what skills and experience you possess that show your passion for your chosen field. It is an opportunity for you to write about YOU!

4. Letter of Recommendation from your last education institution

You will need to provide a reference letter from your previous school or college’s teacher, counsellor, or principal.   

Undergraduate
For September 2023/24 entry, our tuition fees for full-time undergraduate local and international students are 12,500$.

We are committed to supporting students and firmly believe that finance should not be a barrier to accessing world class university education

We will be offering a large number of discounts and scholarships as part of our offering.

Our Admissions team are here to provide you with advice on all aspects of money matters, including tuition fees, financial help and on funding your studies.

Contact Us
  • +7 727 339 00 90 (Admissions)
  • +7 700 339 00 90 (Admissions)
  • +7 771 500 55 77 (WhatsApp)
  • officedmuk@dmuk.edu.kz (General Enquiries)
  • admissions@dmuk.edu.kz (Admissions)
Location
  • Almaty City, Medeu District, 120/48, premises 4, Al-Farabi Ave., 050044, Almaty, Republic of Kazakhstan
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